Marketing Operations Specialist

About the Role

Key Responsibilities

• Build, test, and deploy email campaigns, landing pages, and forms using Pardot to support B2B and ABM programs focused on lead generation and account engagement.
• Manage email templates, dynamic content, and audience segmentation in Pardot to deliver targeted, high-performing campaigns.
• Troubleshoot automation workflows to ensure data accuracy and campaign success.
• Configure and maintain lead scoring models in Pardot to prioritize high value leads and accounts based on engagement, fit, and intent for B2B and ABM strategies.
• Utilize LeanData to streamline lead routing, ensuring leads and accounts are accurately matched and assigned to the right sales reps in real-time, improving response times.
• Monitor and optimize lead-to-account matching processes to support ABM campaigns targeting key accounts.
• Update and maintain campaign-specific web forms, landing pages, and integrations using WordPress, aligning with B2B and ABM program goals and brand standards.
• Apply HTML and CSS to customize emails, landing pages, and web assets for optimal design, functionality, and responsiveness across devices.
• Coordinate with content, design, and sales teams to execute multi-channel marketing programs (email, web, social) on time and within scope.
• Support tracking and reporting on campaign performance metrics (e.g., open rates, click-through rates, conversions) to optimize programs.
• Import and manage lead uploads in Pardot and Excel, ensuring data accuracy and proper formatting for B2B and ABM campaign segmentation.
• Maintain accurate program and lead data in Pardot and Salesforce, ensuring campaign attribution and performance reporting.

Requirements

• Bachelor's degree in marketing, Communications, or related field.
• +3 years of experience in marketing, campaign execution, or program operations, ideally in a B2B or ABM environment.
• Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup, automation, and lead scoring.
• Experience with LeanData for lead routing, account matching, and ABM orchestration.
• Strong knowledge of HTML and CSS for customizing emails, landing pages, and web content.
• Hands-on experience with WordPress managing campaign-related web content and plugins.
• Familiarity with Salesforce Sales Cloud, ABM tools (e.g., 6sense), Ad Platforms (e.g., LinkedIn Ads), or analytics platforms (e.g., Google Analytics) is a plus.
• Excellent organizational skills and attention to detail to manage multiple campaigns and deadlines.
• Strong communication and teamwork skills to collaborate with cross-functional teams.
• Analytical mindset to assess campaign performance and suggest improvements.
• Proactive and eager to learn in a fast-paced environment.

Nice to Have

• Pardot Specialist or similar certification.
• Experience operationalizing marketing campaigns using email marketing best practices.
• Intermediate skills in Excel for data manipulation, including pivot tables, VLOOKUP, and formulas.

Qualifications

• Bachelor's degree in marketing, Communications, or related field.
• +3 years of experience in marketing, campaign execution, or program operations.

Benefits & Perks

• Ask us for a copy of our health and dental benefits!
• Competitive wages
• Wellness days: twice a year, enjoy an extra day on top of the long weekend to decompress.
• Community Engagement Committee: opportunities to give back to local communities through time, gifts, and skills.
• Flexible work day: work arrangements tailored to role requirements and individual needs.
• Culture committee: frequent fun events for holidays and special occasions.