Marketing Operations Specialist - Intake & Asset Management

About the Role

Key Responsibilities

• Manage project intake process by centralizing and organizing Marketing and Creative Studio requests into project management system/tool.
• Develop, implement, and maintain a robust DAM system supporting Marketing, Digital, Communications, and Creative teams.
• Organize and manage a large backlog of video files, images, design assets, and marketing materials to ensure accessibility and efficiency.
• Develop and enforce metadata structures, taxonomy, tagging, and naming conventions for quick and accurate asset retrieval.
• Monitor system performance, troubleshoot issues, and coordinate with DAM vendors or IT teams to ensure optimal functionality.
• Drive DAM platform adoption by training users on best practices, workflows, and efficiency techniques.
• Partner with marketing, creative, and production teams to ensure assets are correctly cataloged and stored for long-term usability.
• Manage user roles, permissions, and governance policies to ensure security and compliance.
• Establish key performance metrics to track system effectiveness and user engagement.
• Work with external agencies, photographers, and video producers to ensure proper asset intake and management.
• Stay current with emerging trends in digital asset management, AI-powered tagging, and workflow automation to enhance the system over time.

Requirements

• 3-5 years of experience managing DAM platforms (e.g., Bynder, Widen, or similar).
• Proven experience implementing metadata structures, taxonomy, and governance policies for large-scale asset libraries (1,000+ assets).
• Excellent organizational skills to manage and structure a backlog of video files, graphics, and diverse asset types.
• Ability to train and onboard teams, driving adoption of DAM best practices across departments.
• Experience in troubleshooting DAM-related technical issues, coordinating with IT or vendors for resolution.
• Strong understanding of content lifecycle management, digital rights management, and compliance considerations.
• Expertise in project management tools (e.g., Asana, Trello, Monday.com) for asset-related workflows and project management.
• Experience working in media, marketing, or creative industries with a focus on asset organization and retrieval efficiency.
• Creative and innovative mindset with a passion for healthcare.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment and handle multiple priorities and stakeholders.
• Demonstrated ability to deal with ambiguity and manage through it.
• Knowledge of design principles, brand consistency, and storytelling in content creation.
• Strong attention to detail and commitment to high-quality work.
• Excellent organizational, problem-solving, and communication skills.
• Build strong relationships and instill trust with internal stakeholders, external vendors, and leadership teams.
• Work independently and collaboratively, making data-driven decisions to optimize content production efforts.
• Proficiency in Project Management tools (Asana), Asset Management Tools, and Microsoft Office Suite (Word, Excel, PowerPoint, Teams, SharePoint, Outlook).

Nice to Have

• Familiarity with healthcare marketing regulations (HIPAA compliance, patient-sensitive content).
• Knowledge of digital marketing platforms, social media, and content management systems.