Marketing Product Manager

About the Role

Key Responsibilities

• Drive performance marketing campaign production, and ensure test design, messaging and targeting across Performance Marketing channels is consistent and on-strategy
• Lead daily communication work-flows - messaging strategy, creative brief, campaign specifications, timelines, testing and deployment
• Manage and maintain a performance marketing KPI forecast, and be accountable for delivering continuously improving business KPIs for each brand
• Through robust campaign and market analysis, identify consumer trends and opportunities to continuously increase business KPIs, Return-On-Ad-Spend (ROAS) and engagement
• Collaborate with a variety of internal and external partners to ensure messaging and promotion details are aligned with cross-functional teams
• Handle operational details in a 'roll up your sleeves' way
• Quality assurance for all Performance Digital campaigns
• Proactively problem solve and identify campaign and business opportunities to innovate, reduce complexity and drive results
• Perform other duties as assigned

Requirements

• Bachelor's degree or equivalent experience
• 2+ years real-life experience analyzing and driving revenue generating business outcome
• 1+ years of working experience in Google Ads and/or Facebook Business Manager, and experience working in web analytics software (Google Analytics, Adobe, etc.)
• Proven expertise in using Microsoft Excel to perform frequent business and campaign marketing analysis

Qualifications

• Bachelor's degree or equivalent experience

Benefits & Perks

• Generous Paid Time Off
• Competitive Medical, Dental & other wellness programs
• Disability and Life Company Paid
• Retirement Plan Options
• Generous Employee Purchase Discounts