Marketing Program Manager

About the Role

Key Responsibilities

• Work closely with internal marketing team to understand the marketing strategy, objectives and campaign goals for assigned area.
• Translate marketing and campaign plans into project plans, deliverables and timelines, and manage campaign execution including risks, issues and dependencies.
• Collaborate and partner with marketing channel leads during planning cycle to understand and account for capacity forecasting and adjustments and coordinate project resources.
• Facilitate project meetings and status updates to ensure deliverables and timelines stay on track.
• Attend and participate in planning sessions, campaign kickoffs, business reviews and other meetings as required.
• Monitor campaign performance against milestones and KPIs and provide relevant updates to the Marketing Manager and Marketing Strategist for assigned area.
• Facilitate communication to Sales, SDRs and other field teams to provide education about marketing campaigns and required follow-up.
• Coordinate the creation of audiences, list builds and target account lists.

Requirements

• 3-5 years of marketing project or program management experience with a focus on data/tech solutions in a B2B or agency environment.
• Marketing acumen: An understanding of B2B marketing, and campaign development and execution with experience managing the execution and delivery of marketing campaigns.
• Strong program/project management, prioritization and organizational skills to manage multiple projects concurrently and meet deadlines.
• Ability to clearly communicate project updates, milestones, and results to internal teams and external agencies.
• Ability to operate as a proactive team member who can accept delegated responsibility, work independently and collaborate effectively with others.
• Critical thinking and problem-solving skills.
• Bachelor's degree in marketing, communications or equivalent.

Nice to Have

• Experience managing marketing campaigns in a B2B environment.
• Experience working with marketing channel leads and cross-functional teams.
• Familiarity with campaign performance metrics and KPIs.

Qualifications

• Bachelor's degree in marketing, communications or equivalent.

Benefits & Perks

• Flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year.
• Health benefits (medical, dental, vision), health spending accounts, mental health support, disability benefits.
• Up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage.
• Legal benefits, long-term care insurance, commuter benefits, tuition reimbursement.
• Charity gift matching, employee stock purchase plan, 401(k) with employer match.
• Access to Employee Resource Groups.