Marketing Program Manager

About the Role

Key Responsibilities

• Contributes to the partnership between Category Management, Marketing COEs and other cross functional business units to align on category and supplier strategy, industry vertical approach, business needs, industry drivers and competitive dynamics which inform the formulation and execution of targeted, innovative marketing and communication plans
• Assists with strategic marketing and communication programs to achieve specific objectives by leveraging customer insights, brand insights, and category content to create and execute marketing plans, messaging, creative and tactics
• Helps lead strategy sessions with agency partners and liaises between internal customers and external creative resources / agencies in the design of programs, campaigns, promotional material, and sales collateral
• Works to develop and implement marketing programs to achieve stated objectives regarding profitable revenue growth, market share capture within specific customer/industry segments, customer retention, new customer acquisition, and customer penetration
• Assesses the effectiveness of marketing programs on an ongoing basis and reports accordingly, tracking KPIs and analyzing data to improve campaign results
• Aids in the development of budget for marketing programs and ensures expenditures stay on track against budget, plan and forecast
• Manages budget tracking and analysis of campaigns and events
• Participates in pre and post event and tradeshow planning and execution, including event research, managing assets and materials, and creating project plans and logistics
• Tracks results of campaign components and events to identify opportunities for process and performance improvements
• Recommends communication methods, vehicles and technologies to engage audiences and tests content formats and channels to optimize reach and conversion
• Ensures consistency in communications and adherence to brand standards to protect the MSC brand
• Develops sales enablement tools and marketing collateral such as sell sheets, sales flyers, white papers, website content, social media, case studies, presentations, ROI calculators, and trade advertising
• Works with the Manager, Marketing Communications to direct external resources like agencies, photographers, videographers, and vendors to ensure timely project flow and brand standards are met
• Fosters the MSC Culture within the department and throughout the company to support MSC’s vision and unity of purpose
• Participates in special projects and performs additional duties as required

Requirements

• Bachelor's degree in Marketing, Business or the equivalent experience
• Minimum of five years business experience with at least three years in a marketing function
• Integrated marketing experience with an emphasis on content, demand generation, sales enablement, and digital marketing
• Proven success in creating marketing programs that impact sales and profitability growth
• Previous management experience
• Excellent communication and presentation skills, both written and verbal
• Excellent time management and organizational skills
• Ability to manage outsourced agency partners and suppliers
• Ability to work in a fast-paced, cross-functional environment, on multiple projects simultaneously and under tight deadlines
• Proven ability to use data and metrics to measure impact and improve campaigns
• A valid driver’s license and ability to travel as needed
• This position may require access to ITAR and/or CUI information

Nice to Have

• Segmentation, CRM, MRM / campaign management, salesforce.com experience
• Familiarity with agile marketing processes
• Competent in both digital and traditional marketing disciplines
• Competent in sales enablement discipline

Qualifications

• Educational background with a Bachelor's degree in Marketing, Business or equivalent experience
• At least five years of business experience with three in marketing
• Management experience

Benefits & Perks

• Competitive salary starting at $72,100 - $113,300 depending on experience
• Comprehensive benefits program including healthcare plans, 401K, stock purchasing, tuition reimbursement, and paid time off
• Opportunity to join Associate Inclusion Circles promoting diversity and inclusion