Marketing Program Manager Hispanic Strategies Remote

About the Role

Key Responsibilities

• Develop, assist, and manage the execution of key Beacon internal and external strategic promotions, specifically targeting Hispanic contractors.
• Support the Sales and Operations teams through strategic tactics and key projects.
• Develop Hispanic sales tools and materials.
• Create strategic promotions that drive trial and growth of targeted customers, including development, management, and post-activity analysis.
• Address local and regional sales opportunities through key tactics.
• Assist in the development and execution of conferences and events targeting the Hispanic customer base, both current and prospective.
• Collaborate with key manufacturers (GAF, OC, CertainTeed, etc.) to develop co-managed programs.
• Plan and execute events for new customers as entry point marketing.

Requirements

• Bachelor's degree.
• 100% fluency in written and conversational Spanish with translation capabilities.
• 4+ years of experience in Marketing or related skillset.
• Proven ability to develop plans, execute strategies, and deliver projects on time.
• Strong project management skills.
• Highly capable of working and excelling in a cross-functional environment.
• Experience with Spanish-speaking consumers/customers.
• Proficient in Microsoft applications (Word, Excel, Outlook, and PowerPoint).
• Professional written and verbal communication skills.
• Ability to work independently.