Marketing, Qualitative assessments, Analyst

About the Role

Key Responsibilities

• Provide research support to the Brand Social team in the evaluation of national social media accounts.
• Develop materials to support evaluation, including online/email surveys, checklists, and reports.
• Review all channels (~100) to assess activity level per provided guidelines.
• Assign social media channels to defined categories and identify gaps in contact information for research.
• Create and field pre-evaluation questionnaires using an approved platform, build out a 10-question survey, and deliver to recipients.
• Collect responses after one week, organize data, and report findings to the Brand Social team.
• Perform qualitative assessments based on provided guidelines, reviewing questionnaire responses and channels for content strategy, audience, and category alignment.
• Perform quantitative assessments of channels' performance against defined categories using a numeric scale.
• Create and deliver final reports with findings to inform actions by the Brand Social team.

Requirements

• Bachelor's degree in marketing, communications, or equivalent.
• 1-3 years of experience in a marketing, communications, or social media role.
• At least 1 year of experience using enterprise social media tools such as Sprinklr, Hootsuite, Sprout, etc.
• Professional experience collecting and organizing data, performing research, and writing reports.
• Clear understanding of social media analytics and deriving insights from data.
• Strong Microsoft Office skills, especially Excel and PowerPoint.
• Experience with online survey tools such as SurveyMonkey is a plus.

Nice to Have

• Experience with fielding surveys using online tools such as SurveyMonkey.

Qualifications

• Bachelor's degree in marketing, communications, or equivalent.