Marketing Self Starter & Strategist

About the Role

Key Responsibilities

• Develop and execute email marketing campaigns, social media strategies, and content for digital platforms.
• Analyze campaign performance and adjust strategies to optimize results.
• Manage and grow the YouTube channel with compelling video content.
• Support and enable Tier 1 channel partners with marketing assets and co-branded campaigns.
• Collaborate with the sales team to provide marketing support that drives lead generation and conversions.
• Work cross-functionally with content, creative, events, sales, and product teams to align marketing efforts.
• Support the product marketing team and play a key role in launching new products.
• Work with the Key Opinion Leader (KOL) manager to drive initiatives with global KOLs.

Requirements

• Strong ability to interpret data and translate insights into actionable marketing strategies.
• 5+ years in marketing program management, preferably in a hardware technology and/or healthcare company.
• 2+ years of experience with social and digital channels.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• A creative mindset with a passion for designing innovative customer campaigns.
• A deep understanding of customer needs and a passion for creating exceptional experiences.
• Strong bias for action and ability to execute quickly.
• Proactive, solution-driven, and able to anticipate challenges.
• Strong curiosity about our customer base, product, and technology.
• Goal-oriented rather than task-driven, focusing on achieving impactful results.

Nice to Have

• Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery).
• Experience working in the dental or medical industry.

Benefits & Perks

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan - Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Unlimited 3D prints