Marketing Senior Vice President

About the Role

Key Responsibilities

• Lead all aspects of the company's brand, creative, partnerships, and consumer insights strategy.
• Partner with key stakeholders to drive the positioning and go-to-market strategy of new product launches and features, assessing their impact both commercially and through customer insights.
• Design and execute dynamic experiences that bring the brand vision to life across content, partnerships, media, advertising, and integrated campaigns.
• Ensure all components form a fully integrated marketing communications plan that engages targeted audiences with a consistent brand voice.
• Streamline and optimize creative operations to deliver high-quality concepts efficiently and at scale.
• Build, lead, and mentor a high-performing, inspiring, creative, and world-class team.
• Collaborate with peers within and outside the Marketing organization to prioritize brand initiatives in leadership decisions.
• Maintain a strong ROI and data-driven approach, working closely with performance growth and CRM teams.
• Develop a PR strategy to elevate the FanDuel brand through content and storytelling.
• Represent the marketing department in cross-functional projects, providing strategic input and ensuring alignment with business objectives.

Requirements

• 15+ years of business experience in brand, product, and creative marketing roles at highly progressive and innovative B2C companies.
• Proven track record leading and scaling a business with a focus on brand and advertising within broader marketing strategies.
• Experience working at high-growth consumer companies that have achieved success and scale.
• Highly creative with the ability to build the creative direction and messaging for the brand.
• Deep knowledge of digital channels and tools to build brand and customer base.
• Experience leading in a rapidly growing company and understanding how to build and lead during growth phases.
• Strong product sensibilities and customer empathy.
• Proven ability to manage a highly matrixed organization and influence across teams.
• Experience overseeing marketing operations and delivering measurable impact.

Nice to Have

• Experience/exposure to brand agency work, including PR oversight.
• Experience with high-growth consumer companies and success scaling.

Qualifications

• Relevant experience in senior marketing roles, ideally with high-growth or innovative consumer brands.
• Leadership experience in creative, brand, and product marketing.
• Ability to influence and lead across a matrixed organization.
• Strong strategic and operational skills in marketing.

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility, family planning, mental health, and fitness.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities based on performance.
• 401k with up to a 5% match.
• Additional benefits such as commuter benefits, pet insurance, and more.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with applicable laws.