Senior Manager, Brand Marketing-Banter

About the Role

Key Responsibilities

• Leads the curation of style stories around seasonal and evergreen efforts based on merch and business priorities for full marketing channel support, as well as overseeing the execution of these from tentpole to micro moments.
• Responsible for developing and communicating briefs for agency teams and overseeing the end-to-end management of the work within budget including content planning, managing production product needs, legal review and delivery of final work.
• Lead alignment on brand initiatives with leadership while working closely with cross functional stakeholders ensuring workstreams are in service of business goals and brand guidelines.
• Maintains on-going business know-how and close communication with Consumer Insights to identify and prioritize brand-building opportunities.
• Partners with agency and internal creative team to develop campaign guides inclusive of content and messaging to hand off to cross functional teams for tactical execution.
• Oversees day-to-day communication and coordination of vendor relationships.
• Leads multi-channel, 360 approach of marketing plans including content development, digital marketing, signage, online advertising, advertising, and marketing communication, promotional activities, social media, etc.
• Works closely with each department involved, ensuring comprehensive, complete, and on-time execution.
• Partners with agency and Creative Director to develop campaign playbooks, copy, execution overviews to hand off to Marketing & E-commerce colleagues for tactical execution.
• Manage relationships and communicate project information to all stakeholders, proactively keeping partners aware of deadlines in an effective but collaborative way.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
• 6-8 years+ of relevant experience within brand marketing.
• Experience in the luxury, fashion, retail or jewelry industry.
• Ability to manage and inspire agency performance.
• Strong ability to build relationships and to collaborate with all levels of individuals internal and external to the organization.
• Proven success in developing and executing brand strategies that drive growth.
• Strong leadership, collaboration, and communication skills.
• Strong communication skills; ability to clearly articulate complex ideas to diverse audiences, including senior leadership.
• Highly organized with ability to oversee multiple projects and guide team priorities.
• Experience in market analysis and customer insight generation.
• Creative thinker with a keen eye for detail and an understanding of luxury aesthetics.

Nice to Have

• MBA degree.

Benefits & Perks

• Premium Healthcare Coverage - Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match - Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off - Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs - Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development - Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks - Enjoy additional benefits, wellness programs, employee discounts, and more!