Marketing Specialist

About the Role

Key Responsibilities

• Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.
• Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
• Work with the ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails, direct mail campaigns, videos, print, outdoor advertising, etc.
• Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, and social media channels.
• Prepare monthly reports on activities, media analytics, and results of the marketing program.
• Help develop presentations and other communications tools.
• Track and report on marketing campaign metrics.
• Prepare and manage printing requests to ensure collateral is in market at all times.
• Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools.

Requirements

• A bachelor's degree in Communications, Marketing, Advertising, or related majors, or one year of related experience in lieu of education.
• 1+ years of working experience in marketing, advertising, social marketing, or related field, particularly in consumer marketing at an advertising agency or consulting firm.
• Ability to pass a background check and drug screening.
• Strong attention to detail and organizational skills.
• Capacity to prioritize tasks with competing deadlines in a multitasking environment.

Nice to Have

• Internship at an advertising agency and/or experience working on a consumer marketing account.
• Proficient in both PowerPoint and Excel.
• Experience or exposure to Google Analytics and reporting software.
• Experience in developing and implementing marketing communications plans, managing advertising, collateral development, digital, and social media projects.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.

Qualifications

• Bachelor's degree in Communications, Marketing, Advertising, or related field, or equivalent experience.
• 1+ years of relevant marketing experience.

Benefits & Perks

• Flexible workplace arrangements and work-life balance.
• Donation matching and volunteer opportunities.
• Tuition reimbursement and access to professional development resources.
• 401k matching and Employee Stock Purchase Plan.