Marketing Specialist

Christian Broadcasting Network

Virginia Beach, VA

Full Time

Mid Level

8 days ago

Job Description

About the Role

The Digital Marketing Specialist will coordinate the production of multi-faceted direct mail projects from conception and design stage to delivery of completed product. This process includes creation of audience, component design analysis and approvals, print production, quality control, mail insertion, and adherence to all postal regulations. This is for all assigned direct mail projects going to Sepire and internal print jobs. Post-production includes analysis and the recording of mailing statistics. Serving in this position facilitates ministry activities and contributes to CBN's Biblical mission to advance the Gospel of Jesus Christ.

Key Responsibilities

Coordinate the production of direct mail projects from conception to delivery.
Create audience lists and analyze component designs for approval.
Oversee print production, quality control, and mail insertion processes.
Ensure adherence to all postal regulations for direct mail projects.
Conduct post-production analysis and record mailing statistics.

Requirements

1-3 years' experience in digital marketing.
Experience managing digital campaigns (PPC - Google / Microsoft Ads, Social - Facebook, Instagram, Twitter, Youtube, etc).
Working knowledge of Google or Adobe Analytics reporting or related analytics tool.
High proficiency in spreadsheets with strong analytical skills and accuracy.
Strong project management and organizational skills with keen attention to detail.
Strong interpersonal skills with ability to establish professional rapport with all levels of CBN staff and external partners/vendors.
Flexible with ability to work well under pressure and consistently meet deadlines.
Self-starter with ability to work independently, remain eager to learn, and collaborate as an effective member of a team.
Bachelor's degree in Marketing, Business, Communications or related field desirable.
Demonstrate a Christian example, attend, and actively participate in scheduled chapels, prayers, and other spiritual activities.