Marketing Specialist

Schneider Electric USA

Buffalo, NY

Full Time

Mid Level

66k-99k

about 2 months ago

Job Description

About the Role

We are looking for a creative and driven Marketing Specialist to join our team based in Buffalo, NY. This role is ideal for a proactive self-starter with expertise in marketing, graphic design, and social media strategy. The position will support the ongoing integration of Motivair, a newly acquired business of Schneider Electric, a global leader in energy management and automation. Schneider Electric offers a comprehensive benefits package, including medical, dental, vision, life insurance, flexible work arrangements, paid family leaves, 401(k) + match, stock purchase options, and various recognition programs. The company values inclusion, mastery, purpose, action, curiosity, and teamwork, fostering a culture of sustainability, diversity, and ethics.

Key Responsibilities

Design and update marketing materials such as brochures, digital ads, presentations, and event graphics, ensuring brand consistency across all visual assets.
Contribute to creative campaign concepts and visual direction.
Develop product sheets, case studies, and pitch decks to support sales efforts.
Respond to ad-hoc marketing requests from Sales and collaborate with Sales leadership to identify support needs.
Lead LinkedIn content strategy and execution, creating engaging content and monitoring KPIs to optimize performance.
Manage monthly email campaigns, including content creation, segmentation, scheduling, and performance analysis.
Coordinate trade show materials, shipping, inventory, and manage vendor relationships, attending select events for setup and staffing.
Act as the primary contact for on-site event logistics, ensuring booth staff are trained and equipped, and collecting/reporting event leads and feedback.
Align messaging with Product Marketing, coordinate with external agencies and vendors, and support strategic initiatives like market research and campaign planning.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field.
2+ years of experience in marketing, brand management, or related roles.
Proficiency in Microsoft Office Suite.
Strong graphic design skills (Adobe Creative Suite or similar).
Experience with social media strategy and paid advertising.
Excellent writing and communication skills (AP style preferred).
Ability to manage multiple projects and meet tight deadlines.
Must be located within 40 miles of Buffalo, NY.

Nice to Have

Trade show experience.

Qualifications

Formal educational background as specified in requirements.

Benefits & Perks

Comprehensive benefits package including medical (with member reward points), dental, vision, and basic life insurance.
Benefit Bucks credits to apply towards benefits.
Flexible work arrangements.
Paid family leaves.
401(k) + match.
Well-being and recognition programs.
12 holidays per year.
Pro-rated paid time off in the first year.
Opportunity to purchase company stock (eligibility depends on start date).
Military leave benefits.

Working at Schneider Electric USA

Schneider Electric values inclusion, mastery, purpose, action, curiosity, and teamwork, fostering a culture that supports business success and sustainability. The company emphasizes diversity, ethics, safety, and trust, aiming to be the most inclusive and caring organization in the world. They uphold high standards of ethics and compliance through their Trust Charter, promoting respect, safety, and sustainability in all aspects of their operations.

Apply Now