Marketing Specialist

About the Role

Key Responsibilities

• Coordinate the production of direct mail projects from conception and design to delivery, including audience creation, component design analysis, approvals, print production, quality control, mail insertion, and adherence to postal regulations.
• Manage all assigned direct mail projects and internal print jobs, ensuring timely completion and compliance.
• Conduct post-production analysis and record mailing statistics to evaluate campaign effectiveness.

Requirements

• 1-3 years' experience in digital marketing.
• Experience managing digital campaigns (PPC - Google / Microsoft Ads, Social - Facebook, Instagram, Twitter, YouTube, etc).
• Working knowledge of Google or Adobe Analytics reporting or related analytics tools.
• Data-driven critical thinker with high proficiency in spreadsheets and strong analytical skills.
• Knowledge of SEO and video optimization for news or broadcast media, a plus.
• Prior experience in media relations, a plus.
• Strong project management and organizational skills with keen attention to detail.
• Strong interpersonal skills with ability to establish professional rapport with all levels of staff and external partners/vendors.
• Flexible with ability to work well under pressure and meet deadlines.
• Self-starter with ability to work independently, eager to learn, and collaborate as part of a team.
• Bachelor's degree in Marketing, Business, Communications or related field desirable.

Nice to Have

• Knowledge of SEO and video optimization for news or broadcast media.
• Prior experience in media relations.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field (desirable).