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Marketing Specialist

NVR

Richmond, VA
Full Time
Mid Level
10 days ago

Job Description

About the Role

As a Marketing Specialist at Ryan Homes, a brand of NVR, you will play an important role in the development and execution of marketing strategies specific to our homebuilding communities. Your efforts will drive high quality community web leads and model traffic that convert to appointments, ultimately helping the region meet or exceed their sales plan. In this role you are focused on achieving an optimal online Customer Experience. You are also responsible for helping prepare new community launches and ensure their success.

Key Responsibilities

  • Use data analytics to evaluate the effectiveness of our community positioning and provide weekly insights
  • Develop community-specific marketing plans, including organic traffic generation, paid advertising, and email campaigns
  • Oversee the online customer experience during community launches and open houses to drive appointments
  • Monitor and manage marketing budgets for each division
  • Create compelling content that enhances the customer experience and converts web traffic into leads and appointments
  • Measure community performance and recommend adjustments to marketing strategies based on data insights
  • Serve as a liaison between corporate marketing and regional sales and marketing teams

Requirements

  • 3-5 years of successful marketing experience is preferred
  • Bachelor's degree in Marketing/Communication, Journalism or related field; or equivalent experience
  • Demonstrated leadership and communication skills
  • Exceptional organization, attention to detail and problem-solving skills, with the ability to multi-task and prioritize projects
  • Collaborative and strategic approach to lead creativity and change within the divisions
  • Demonstrated ability to write and proofread effective copy that drives online conversions
  • Demonstrated ability to oversee creative projects like video
  • Able to work effectively and independently in a complex professional environment

Qualifications

  • 3-5 years of successful marketing experience (preferred)
  • Bachelor's degree in Marketing/Communication, Journalism or related field; or equivalent experience

Benefits & Perks

  • NVR offers traditional benefits, among the best in the industry
  • All employees stock ownership through a profit sharing trust as part of our retirement savings package
  • Industry-leading earnings per share growth rate for the past 10 years

Working at NVR

NVR is committed to your success and will provide the tools, training, and industry knowledge needed to excel and thrive. The management team is tenured and talented, with nearly 80% promoted from within, offering mentorship, career guidance, and encouragement. The company emphasizes a strong culture and comprehensive benefits, fostering growth and development.

Apply Now

Job Details

Posted AtJun 10, 2025
Job CategoryDigital Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceMid Level

About NVR

Website

nvrinc.com

Company Size

5001-10000 employees

Location

Richmond, VA

Industry

Residential Building Construction

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