Marketing Specialist - Ninja

About the Role

Key Responsibilities

• Support and drive the execution of brand building communication strategies and go-to-market plans in collaboration with Product Development, Creative Services, and Marketing Services teams.
• Partner with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation.
• Support development of creative briefs and facilitate creative reviews.
• Manage creative development processes including timelines, approvals, and protocols.
• Support Brand Manager in executing all marketing launch assets such as storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more.
• Participate on a cross-functional team to develop new products and messaging.
• Become an expert in the category—understand price, positioning, competitive landscape, and market needs.
• Translate category insights into marketing actions and track progress and validation.
• Analyze key business drivers, competitive trends, marketplace dynamics, and consumer need gaps to identify opportunities for disruptive, breakthrough new product propositions.
• Communicate the value proposition of products to the sales team and develop sales tools to support product selling processes.

Requirements

• Minimum of 0-3 years prior marketing experience with branding and/or category management experience preferred.
• CPG experience preferred.
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Bachelor's degree (preferably in marketing) or equivalent experience required.
• Strong communication skills and ability to make effective presentations to all levels of management.
• Ability to manage several projects in parallel within a complex cross-functional matrix.
• Attention to detail to ensure accuracy and consistency across all consumer-facing materials.
• Influencing, conflict resolution, and creative problem-solving skills.
• Highly analytical with comfort in mining and analyzing data and drawing conclusions.
• Advanced PowerPoint and Excel skills.
• Project management skills and ability to prioritize multiple projects at once.
• Ability to work in the Needham, MA office 3 times a week.

Nice to Have

• Experience in branding and category management.
• Experience in the CPG industry.
• Experience leveraging consumer insights for marketing campaigns.

Qualifications

• Bachelor's degree (preferably in marketing) or equivalent experience.

Benefits & Perks

• Competitive health insurance.
• Retirement plans.
• Paid time off.
• Employee stock purchase options.
• Wellness programs.
• SharkNinja product discounts.
• High impact learning programs.
• Opportunity to be part of an innovative and diverse community.