Marketing Specialist, Paid Media

U.S. Bancorp

Minneapolis, MN

Full Time

Mid Level

76k-89k

26 days ago

Job Description

About the Role

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Key Responsibilities

Develop, execute, and optimize digital marketing tactics to ensure the seamless operation of digital campaigns and initiatives supporting business line goals.
Work with agencies and cross-functional teams to produce branded and compliant marketing materials.
Collaborate with internal partners to ensure all marketing programs comply with laws, regulations, and bank policies.
Evaluate and measure program results to optimize investment.
Provide solutions and problem solve for business line objectives.

Requirements

Bachelor's degree, or equivalent work experience.
Two to four years of experience in marketing industry.
Experience creating and optimizing paid social, paid search, affiliate, programmatic display, and OLV campaigns.
Ability to lead projects and provide data-driven, customer-centric marketing.
Proven ability to complete projects on target, on time, and on budget.
Experience with Google, Meta, DV360 campaigns.
Experience with marketing visualization tools such as Tableau, PowerBI.
Strong organizational, interpersonal, and communication skills.
Proficient computer navigation skills using various software packages.

Nice to Have

Ability to work independently and adapt based on data, research, and learnings from prior campaigns.

Qualifications

Educational background of a bachelor's degree or equivalent work experience.

Benefits & Perks

Healthcare (medical, dental, vision).
Basic term and optional term life insurance.
Short-term and long-term disability.
Pregnancy disability and parental leave.
401(k) and employer-funded retirement plan.
Paid vacation (from two to five weeks depending on salary grade and tenure).
Up to 11 paid holiday opportunities.
Adoption assistance.
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per year.

Working at U.S. Bancorp

U.S. Bank considers all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. The company emphasizes diversity, inclusion, and equal opportunity employment practices.

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