Marketing Specialist - Product Support

About the Role

Key Responsibilities

• Serve as the strategic marketing leader for the Product Support division, owning campaign strategy, execution, and performance analysis.
• Partner with division leadership and cross-functional teams to create and implement data-driven marketing strategies that directly impact revenue growth and customer retention.
• Lead the development of customer-centric campaigns across multiple channels including digital, print, events, and field marketing.
• Create strategic content and sales tools that align with division goals, brand guidelines, and customer expectations.
• Leverage customer insights, market data, and internal feedback to inform marketing decisions and competitive positioning.
• Define and manage quarterly and annual marketing plans with measurable KPIs tied to business objectives.
• Lead campaign performance reviews, adjusting tactics to meet or exceed KPIs.
• Provide marketing tools to internal teams to support successful campaign execution and lead generation efforts.
• Identify and test new platforms or technologies to drive innovation and differentiation in the market.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience, preferably in B2B or industrial sectors.
• Demonstrated success in leading integrated marketing campaigns and aligning efforts with business objectives.
• Strong leadership presence with the ability to influence cross-functional teams and present to senior stakeholders.
• Proficient in analytics tools, and Sales Force Marketing Cloud preferred.
• Strong analytical and strategic planning skills; comfortable working with performance data and customer insights.
• Excellent communication, copywriting, and organizational skills.
• Ability to manage multiple projects in a fast paced deadline-driven environment.

Nice to Have

• Experience with analytics tools and Sales Force Marketing Cloud.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience.

Benefits & Perks

• Profit sharing
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Opportunities for advancement
• Exposure to world-class CAT training and development
• A friendly and supportive work environment
• Generous PTO and paid holidays
• Uniforms