Marketing Specialist - Remote

About the Role

Key Responsibilities

• Drive execution of integrated campaigns including in person and virtual events, email marketing, landing pages, content, segmentation, list building, research and sales enablement.
• Manage marketing events and webinars, ensuring seamless execution from planning to follow-up.
• Assist with content development drafting copy and working with internal teams to develop compelling messaging for events, campaigns, social media, blogs and more.
• Drive pipeline growth by successfully executing marketing campaigns and events across associations, resellers and partner channels.
• Monitor marketing campaign performance, providing insights and recommendations based on key metrics.
• Support CRM and marketing automation efforts by helping to maintain clean data, campaign setup, and reporting.
• Work cross-functionally with sales and customer success teams, assisting with marketing alignment and sales enablement initiatives.
• Stay up to date on industry trends and best practices, proactively identifying opportunities for improvement.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 2-3 years of experience in a marketing role, preferably in a B2B or SaaS environment.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce is a plus).
• Excellent organizational and project management skills, with the ability to manage multiple tasks and deadlines.
• Strong writing and communication skills, with attention to detail.
• A proactive and adaptable mindset, eager to take on new challenges and learn across different marketing disciplines.
• Experience with marketing tools like project management software (Asana) and basic design tools (Canva or Adobe Suite is a plus).
• Demonstrated ability to use conversational AI to accelerate productivity, ideation, and execution across marketing initiatives.
• Ability to work cross-functionally and collaborate with different teams.
• Experience participating in industry tradeshows and events.
• Ability to travel to attend events.

Nice to Have

• Experience with marketing automation platforms like HubSpot.
• Experience with CRM systems such as Salesforce.
• Experience with project management software like Asana.
• Basic design skills using Canva or Adobe Suite.
• Experience participating in industry tradeshows and events.

Benefits & Perks

• Competitive salary
• 401(k) with Company match
• Medical/Dental/Vision, STD/LTD, Life Insurance
• Flexible PTO and Company-paid holidays
• Remote/Hybrid Work