Marketing Specialist- Remote

LifePoint Health

Brentwood, TN

Part Time

Mid Level

16 days ago

Job Description

About the Role

At Lifepoint Health, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. As a member of the Health Support Center (HSC) team, you'll support those that are in our facilities who are interfacing and providing care to our patients and community members to positively impact our mission of making communities healthier. Our Field Marketing & Communications team supports local hospitals and practices with critical interim marketing support, partnering closely with both corporate and facility leaders to ensure messaging reflects Lifepoint's values, supports local needs, and delivers consistent brand engagement. Team members thrive in a flexible, remote environment with strong collaboration and impactful project work.

Key Responsibilities

Supports local marketing efforts in partnership with division directors and facility leadership
Coordinates digital and traditional advertising strategies, focusing on targeted B2C and B2B campaigns
Maintains and updates hospital and practice digital platforms including websites, social media, provider directories, and online listings
Manages provider onboarding welcome packages in alignment with onboarding toolkit standards
Utilizes project management and creative platforms (Workfront and Spark/Creative House) to manage assets and deliverables
Provides reporting on key initiatives, metrics, and marketing performance indicators
Collaborates with corporate communications and marketing teams on enterprise-wide initiatives
Ensures all materials comply with HIPAA and healthcare regulations
Maintains confidentiality and manages sensitive information with discretion

Requirements

Bachelor's degree in Journalism, Communications, Marketing, Public Relations, or related field
3-5 years of relevant marketing and communications experience
Proficiency with digital platforms, content management systems, and project management tools
Ability to manage multiple projects simultaneously and work independently
Strong written and verbal communication skills
Understanding of healthcare compliance and HIPAA regulations

Nice to Have

Experience with digital content creation and management
Knowledge of healthcare industry marketing practices

Benefits & Perks

Comprehensive Benefits: Multiple levels of medical, dental, and vision coverage - with medical plans starting at just $10 per pay period
Financial Protection & PTO: Life, accident, critical illness, short- and long-term disability, paid family leave, and flexible paid time off
Financial & Career Growth: Tuition and certification assistance, 401(k) with company match
Employee Well-being: Mental health services, virtual care appointments, employee assistance program, and lifestyle discounts
Professional Development: Opportunities for advancement and skill development in marketing, digital strategy, and project leadership

Working at LifePoint Health

We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.

Apply Now