Marketing Specialist - South Plainfield, NJ

About the Role

Key Responsibilities

• Develop and execute marketing strategies in collaboration with company leadership.
• Create digital marketing campaigns for sales and recruitment.
• Collaborate with the team to manage social media platforms and company website.
• Create and coordinate the production of marketing collateral and promotional materials.
• Conduct marketing research to identify high-potential market segments to facilitate growth and expand geographical project reach.
• Create marketing presentations for estimating and business development teams to pitch to clients.
• Design interactive company displays and schedule, coordinate and attend collegiate and/or trade school job fairs to enhance company presence for recruitment.
• Collaborate with company leadership to organize company events.
• Optimize software setup and databases (Procore, OpenAsset, FollowupCRM) for more efficient use.

Requirements

• Bachelor of Business Administration (BBA) with a marketing concentration, Bachelor of Science (BS) in Marketing, or a Bachelor of Arts (BA) in Marketing.
• 1-3 years of experience in a similar role, ideally within a civil/heavy construction company.
• Strong communication, organizational, and time-management skills.
• Ability to coordinate with multiple teams and execute multiple projects simultaneously.
• Analytical, data-driven approach to problem solving, analyzing information, and developing effective marketing strategies.
• Capacity to develop creative ideas and engaging marketing materials that resonate with target audiences.
• Self-motivated and resourceful.
• Proficiency in business productivity software such as Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams, and OneDrive).
• Experience with construction bid management and prequalification software such as Procore.
• Experience with customer relationship management (CRM) software, such as Followup CRM, Salesforce, etc.
• Knowledge of digital asset management (DAM) software such as OpenAsset.
• Skills in content creation and graphic design software such as Adobe Creative Suite, Canva, and WordPress.
• Experience with social media management platforms such as Facebook, Instagram, YouTube, and X.
• Understanding of analytics and SEO tools such as Google Analytics.

Nice to Have

• Experience working within the civil/heavy construction industry.

Qualifications

• Bachelor's degree in Business Administration with a marketing concentration, BS in Marketing, or BA in Marketing.

Benefits & Perks

• Not explicitly specified in the description.