Marketing Strategist

About the Role

Key Responsibilities

• Develops comprehensive program/product level strategies designed to promote health insurance products and services, aligning with company goals and market trends.
• Understand and leverage market analyses to identify opportunities, competitive landscape, and consumer behaviors to inform future strategies.
• Manage the execution of projects/campaigns from start to finish, ensuring projects are delivered on time, within scope, and within budget.
• Collaborate with internal teams to create compelling and compliant content that resonates with target audiences.
• Monitor and analyze the performance of campaigns/programs, using data-driven insights to refine strategies and improve ROI.
• Track expenses and ensure campaigns/programs operate within allocated budgets.
• Select vendors and make purchasing recommendations that support budget and marketing objectives.
• Supervise production with outside vendors; keep projects within budget.
• Build and maintain strong internal and external partner relationships.
• Demonstrate excellent verbal and written communication skills.
• Work closely with cross-functional teams including sales, product, creative, digital, and media departments to ensure seamless execution of campaigns and programs.
• Ensure all components follow and adhere to strict review, approval, and documentation processes for CMS, KID, URAC, and BCBSKS brand guidelines.

Requirements

• Exceptional verbal and written communication abilities to clearly convey ideas, strategies, and campaign results.
• Deep knowledge of core marketing principles, including advanced segmentation, precision targeting, strategic positioning, and marketing mix optimization.
• Awareness of current trends, best practices, and innovations in marketing across various channels (digital, traditional, social media, etc.).
• Demonstrated knowledge of analytics tools and ability to interpret marketing data to derive insights and optimize campaigns.
• Strong interpersonal skills to build and maintain client relationships, manage expectations, and resolve conflicts.
• Proven ability to think strategically and develop comprehensive marketing plans.
• Experience in strategic budget planning and oversight, managing and optimizing campaign budgets.
• Ability to plan, organize, and oversee multiple marketing projects simultaneously.
• Problem-solving skills to identify issues, analyze root causes, and propose effective solutions.
• Flexibility to adapt to changing client needs, market conditions, and industry trends.
• Commitment to achieving measurable results and KPIs, with a focus on continuous improvement and ROI.
• Bachelor's Degree in marketing, Business Administration, Communications, or a related field, or 5+ years related marketing/business experience.
• 3-7+ years of business experience including marketing, advertising, product marketing, digital marketing, account-based marketing, sales, sales enablement, or communications.
• Healthcare marketing experience and interest or experience in healthcare, health insurance, or other highly regulated industries are preferred.

Nice to Have

• Experience in healthcare marketing or highly regulated industries.

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or a related field, or 5+ years of related experience.

Benefits & Perks

• Incentive pay program (EPIP)
• Health/Vision/Dental insurance
• 6 weeks paid parental leave for new mothers and fathers
• Fertility/Adoption assistance
• 2 weeks paid caregiver leave
• 5% 401(k) plan matching
• Tuition reimbursement
• Health & fitness benefits, discounts and resources