Marketing Strategist

About the Role

Key Responsibilities

• Coordinate the development of new marketing materials and the creation of new graphics, including project management, writing copy, collaborating on design, and coordinating photo and video shoots.
• Coordinate the development and maintenance of, and/or write content for webpages, direct mail, email, social media, and event campaigns for all assigned clients.
• Track marketing and solicitation projects (including print, social media, and email) to avoid overlap in communications and to ensure timely completion of projects.
• Track and record marketing and solicitation expenses and report these to appropriate staff regularly.
• Track the response rates of various marketing and solicitation digital campaigns and report the data to campaign managers.
• Research constituent demographics, best practices, conduct focus groups, and update annual marketing reports in collaboration with the Executive Director of Development.
• Demonstrate a commitment to serving and inspiring students and colleagues in a Christian university context, integrating Christian faith into role and responsibilities.
• Complete tasks timely with work that is comprehensive, complete, and accurate.
• Communicate clearly, listen attentively, and seek to understand others.
• Collaborate productively with colleagues of varying skillsets.
• Perform other job duties as assigned.

Requirements

• Bachelor's Degree in related field.
• Two years of experience working in a marketing-related field.
• Excellent written and oral communication skills.
• Ability to coordinate multiple projects simultaneously.
• Experience with social media management.

Nice to Have

• Experience and/or training in digital photography.
• Experience and/or training in copywriting.
• Experience in art directing photo shoots, indoors and outdoors.
• Experience in marketing Christian higher education.