Marketing Strategist

About the Role

Key Responsibilities

• Develop and execute school/college marketing and communications plans, in alignment with university marketing and strategic initiatives.
• Apply marketing trends, research, and technologies in support of the school/college marketing and communication plans.
• Partner with marketing, creative, web and content teams to execute and implement strategic marketing and communications priorities for the school/college and university.
• Oversee, implement and manage the strategy for the school's/college's social media channels, in collaboration with the university's social media strategy.
• Understand and implement SEO best practices across school/college web pages and work closely with the university web strategy team and school/college SMEs to ensure content is current and accurate.
• Track key performance indicators (KPIs) and report on the effectiveness of all marketing activities to partners, providing clear recommendations based on the data.
• Create and deliver useful, usable content on Creighton.edu through SEO and UX enhancements.
• Be a brand ambassador within the school/college to ensure the university's brand message is conveyed, integrated and established.
• Learn the complexities of Creighton's schools, colleges and divisions and clearly articulate the value of a Creighton education including the particulars of programs, degrees and services available to students.
• Write creatively while remaining aligned with our strategic vision and incorporating the brand voice and key messages.
• Work within established processes to ensure consistent content workflow within the team and proactively contribute to optimizing processes when needed.
• Bring a relentless sense of curiosity that helps move Creighton University forward.

Requirements

• Bachelor's degree in marketing, business administration, communications or related field is required.
• 4-6 years of experience, with a proven ability to develop a comprehensive marketing plan and implement best-in-class brand marketing and communication activities.
• Ability to use data to drive strategy and monitor and report on results.
• Knowledge and experience with brand marketing and an understanding of the overall digital media landscape.
• Ability to work collaboratively with subject matter experts and leaders across campus.
• Demonstrated organizational skills, exceptional verbal and written communication skills, strong business acumen, interpersonal skills, and ability to be a persuasive presenter and effective developer and leader of integrated marketing and communications efforts.

Qualifications

• Bachelor's degree in marketing, business administration, communications or related field.