Marketing Strategist

About the Role

Key Responsibilities

• Develop and implement integrated marketing campaigns that support seasonal initiatives, events, brand priorities, and revenue goals.
• Translate high-level business objectives into strategic plans with measurable outcomes.
• Partner with the Marketing Supervisor and internal stakeholders (sales, events, admissions, creative) to align strategy and messaging.
• Manage the full lifecycle of campaigns from concept through launch and post-campaign review.
• Create and manage paid and organic media plans across digital (search, social, display), print, and broadcast channels.
• Optimize media budgets and performance through ongoing testing and analysis.
• Maintain media calendars and ensure consistent messaging across platforms.
• Support the evolution of the company's brand identity, voice, and tone.
• Ensure consistency in brand messaging across all communications, campaigns, and content.
• Assist in the development and execution of the brand's social media strategy.
• Plan, schedule, and monitor social media campaigns to support overall marketing efforts.
• Track engagement metrics and adjust strategies to drive growth and improve results.
• Conduct market and audience research to guide campaign direction and messaging.
• Analyze customer behavior, trends, and feedback to improve targeting and segmentation.
• Monitor competitor activity and industry trends to identify opportunities.
• Collaborate with sales and guest services teams to develop lead generation and conversion strategies.
• Map and optimize the customer journey to ensure effective touchpoints across the funnel.
• Use CRM and marketing automation tools to support segmented communication and re-engagement.
• Track and analyze KPIs across all marketing initiatives, providing actionable insights and detailed reports.
• Recommend improvements based on data and post-campaign evaluations.
• Experiment with new tools, technologies, and content formats.
• Run A/B tests to refine messaging, creative, and targeting strategies.
• Identify emerging marketing trends and apply them to keep the brand competitive.
• Perform other duties as assigned.

Requirements

• 3-5 years of experience in marketing strategy, campaign management, or digital marketing.
• Proven success developing and executing integrated marketing campaigns.
• Strong understanding of paid media, social platforms, and content strategy.
• Excellent analytical, organizational, and project management skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Meta Ads Manager) and CRM systems.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in tourism, events, hospitality, or entertainment industries.
• Familiarity with marketing platforms.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Passion for audience engagement, creative storytelling, and performance-driven strategy.

Nice to Have

• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).

Qualifications

• Experience in marketing strategy, campaign management, or digital marketing.