Marketing Strategist

About the Role

Key Responsibilities

• Develop branding and lead generation strategies that align with client business goals.
• Conduct brand discovery sessions with new clients to define positioning, target audiences, and growth opportunities.
• Analyze campaign performance across digital, social, and traditional media to provide clear insights and optimization strategies.
• Work with account managers and creatives to ensure campaigns tell the right story and generate leads.
• Prepare and present strategy decks, marketing audits, and reports to clients.
• Stay on top of market trends, competitors, and emerging platforms.
• Assist in creative direction for social videos, social media posts, radio & TV commercials, and all brand collateral.
• Act as a trusted consultant to clients, guiding them on what to do next to grow their brand.

Requirements

• 3-5 years of experience in marketing strategy, brand strategy, or performance marketing (agency experience a plus).
• Strong understanding of branding, lead funnels, digital ads, and campaign analytics.
• Comfortable interpreting data into simple, actionable insights.
• Excellent communication and presentation skills—must be client-facing.
• Ability to think both creative and analytical (big-picture strategist with tactical execution awareness).
• Experience working with multi-channel campaigns (social media, PPC, CTV, traditional media).

Nice to Have

• Familiarity with StoryBrand or similar messaging frameworks.
• Experience with HubSpot, Meta Ads, Google Ads, or other campaign platforms.
• Bilingual (English/Spanish) is a plus.

Qualifications

• Not explicitly specified, but implied: relevant marketing experience and familiarity with digital marketing tools.

Benefits & Perks

• Competitive salary + performance-based bonuses.
• Opportunity to work with both local businesses and national brands.
• Growth path in a rapidly scaling international agency.
• Collaborative team culture focused on results, not fluff.