Marketing Strategist

About the Role

Key Responsibilities

• Manage and optimize CRM systems to ensure accurate data tracking and effective customer relationship management.
• Oversee website updates and implement SEO strategies to drive traffic and improve search engine rankings.
• Conduct research on digital marketing trends and provide insights to enhance marketing strategies.
• Write and edit blog content to support brand storytelling and audience engagement.
• Collaborate with the marketing team to ensure materials are consistent, high-quality, and aligned with brand standards.
• Work cross-functionally with employees at all levels to support leadership and marketing initiatives.
• Attend and contribute to PR events, community relations activities, and other brand-building opportunities.
• Support the creation of internal and external marketing materials, ensuring timeliness and adherence to brand guidelines.
• Monitor and analyze marketing performance metrics to inform decision-making and identify areas for improvement.
• Assist in maintaining and implementing the company's brand presence across all channels.

Requirements

• Bachelor's Degree in Marketing or related field.
• Minimum 3 years experience in marketing.
• Skilled using CMS platforms.
• Experience using CRM platforms.
• Experience using Google Analytics and Google AdWords.
• Proficient in Adobe InDesign and Adobe Illustrator.

Nice to Have

• Relocate before starting work (preferred).

Qualifications

• Bachelor's Degree in Marketing or related field.
• Minimum 3 years experience in marketing.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Paid time off
• Flexible schedule