Marketing Strategist
Piedmont Healthcare
Job Description
About the Role
The Marketing Strategist at Piedmont Healthcare is responsible for developing and managing the execution of business-to-consumer and business-to-business marketing strategies. The role involves using CRM, data, and other resources to drive business growth and enhance brand awareness across all assigned Piedmont Healthcare entities, including the overall system, affiliated hospitals, service lines, programs, and physician groups. The position requires working with operational leaders to identify and achieve organizational priorities, goals, and objectives.
Key Responsibilities
- Develop and manage the execution of marketing strategies for Piedmont Healthcare entities.
- Use CRM, data, and other resources to drive business growth and enhance brand awareness.
- Collaborate with operational leaders to identify and achieve organizational priorities, goals, and objectives.
Requirements
- Bachelor's degree in Marketing, Public Relations, Communications, or a closely related field.
- Five (5) years of progressively responsible work experience in marketing and public relations.
Nice to Have
- Marketing, marketing communications, or public relations experience in healthcare, physician marketing, or a closely related field is preferred.
Job Details
Job Skills
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About Piedmont Healthcare
Website
piedmonthealthcare.com
Location
Atlanta, GA
Industry
Offices of Physicians (except Mental Health Specialists)
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