Marketing Strategist Consumer Lending

About the Role

Key Responsibilities

• Develop and implement full-funnel marketing strategies to drive profitable growth in Auto Finance, HELOC, and Personal Loans
• Forecast and manage marketing performance and financial outcomes aligned with business goals
• Collaborate with cross-functional teams (Product, Analytics, Digital, UX) to align on growth strategies and customer experience enhancements
• Serve as a thought leader, influencing stakeholders and driving alignment across departments
• Partner with analytics teams to report on campaign performance, profitability, and test outcomes
• Translate complex data into compelling narratives for executive leadership
• Stay current on industry trends, competitive activity, and emerging technologies to inform strategy
• Lead a robust test-and-learn agenda to optimize marketing efficiency and effectiveness
• Support the development of seamless, high-converting customer journeys across digital and offline channels

Requirements

• Strong quantitative and analytical skills with a focus on financial performance
• Experience managing forecasts, budgets, and ROI-driven marketing plans
• Proven success in both online and offline marketing channels
• High intellectual curiosity and a self-starter mindset
• Excellent communication and interpersonal skills
• Proficiency in Microsoft Excel and PowerPoint
• Deep understanding of full-funnel marketing and attribution modeling
• Familiarity with A/B and multivariate testing
• Experience with digital channels such as paid search, paid social, display, affiliate, and emerging platforms
• Bachelor's Degree in Marketing or related field
• 7 years of experience in marketing in performance or product marketing, preferably in financial services or lending

Nice to Have

• Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes
• Experience partnering with the analytics team to understand the return on marketing investment

Qualifications

• Bachelor's Degree in Marketing or related field
• 7 years of experience in marketing in performance or product marketing, preferably in financial services or lending

Benefits & Perks

• Competitive salary range of $93,000-$189,000 annually
• Participation in incentive compensation plans
• Health insurance coverage
• Wellness program
• Life and disability insurance
• Retirement savings plan
• Paid leave programs, holidays, and PTO
• Flexible work arrangements combining in-office and remote work