Marketing Strategist

About the Role

Key Responsibilities

• Coordinate the development of new marketing materials and graphics, including project management, writing copy, collaborating on design, and coordinating photo and video shoots.
• Develop and maintain content for webpages, direct mail, email, social media, and event campaigns for all assigned clients.
• Track marketing and solicitation projects to ensure timely completion and avoid overlap in communications.
• Record and report marketing and solicitation expenses regularly to appropriate staff.
• Monitor and report response rates of digital campaigns to campaign managers.
• Research constituent demographics, conduct focus groups, and update annual marketing reports in collaboration with the Executive Director of Development.
• Demonstrate a commitment to serving and inspiring students and colleagues, integrating Christian faith into role and responsibilities.
• Collaborate productively with colleagues of varying skillsets.

Requirements

• Bachelor's Degree in a related field.
• Two years of experience working in a marketing-related field.
• Excellent written and oral communication skills.
• Ability to coordinate multiple projects simultaneously.
• Experience with social media management.

Nice to Have

• Experience and/or training in digital photography.
• Experience and/or training in copywriting.
• Experience in art directing photo shoots, indoors and outdoors.
• Experience in marketing Christian higher education.

Qualifications

• Bachelor's Degree in related field.
• Two years of marketing experience.

Benefits & Perks

• Competitive benefits package.
• Salary range of $45,780 to $53,040 annually.