Marketing Strategist

Robert Half

Creve Coeur, MO

Freelance

Mid Level

13 days ago

Job Description

About the Role

We at Robert Half are looking to connect with Marketing Strategists in the St. Louis area to discuss upcoming opportunities. We understand that talented Marketing freelancers like you may not be looking for a specific role, but might appreciate connecting with a company that respects and values what you do. To us, the relationship is important - we build networks with our Marketing Strategists, where we can match projects with your passion and expertise. We're not only sourcing talent for immediate projects but also building relationships for future work opportunities.

Key Responsibilities

Analyze client business goals, market trends, and competitive positioning to craft tailored marketing strategies.
Collaborate with cross-functional teams, including creative, digital, and sales departments, to implement marketing plans effectively.
Develop customer personas and target market insights to ensure campaigns are audience-focused and results-driven.
Plan and optimize content, messaging, and channel strategies across multiple platforms, including digital, social media, and traditional marketing.
Monitor and interpret campaign analytics to assess the effectiveness of marketing initiatives and provide actionable recommendations for improvement.
Stay updated on industry trends, emerging platforms, and evolving customer behaviors to identify opportunities for innovation.
Support clients in managing their marketing budgets and ensuring financial efficiency within campaign execution.

Requirements

Experience in developing and implementing marketing strategies.
Ability to analyze market trends and client business goals.
Strong collaboration skills across cross-functional teams.
Knowledge of digital, social media, and traditional marketing channels.
Analytical skills to interpret campaign data and optimize performance.
Awareness of industry trends and emerging platforms.
Experience in managing marketing budgets and ensuring campaign financial efficiency.