Marketing Strategist-Insurance

About the Role

Key Responsibilities

• Develop and execute full-funnel marketing strategies for: Consumer Insurance (Auto, Homeowners, Renters, Life, and Umbrella) and Business Insurance (Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance).
• Forecast and manage marketing performance, including budget planning and ROI analysis.
• Collaborate with Product, Digital, UX, and Analytics teams to align on growth strategies and optimize customer journeys.
• Lead test-and-learn initiatives to improve campaign effectiveness and efficiency.
• Translate complex data into actionable insights and compelling narratives for senior leadership.
• Monitor industry trends and competitor activity to inform strategy and identify new opportunities.
• Support the development of segmented marketing strategies for individual consumers, small businesses, and commercial clients.

Requirements

• Bachelor's Degree in Marketing or related field.
• 7+ years of experience in marketing, preferably in insurance or financial services.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience managing forecasts, budgets, and ROI-driven marketing plans.
• Strong quantitative and analytical skills with a focus on financial performance.
• Experience with digital channels such as paid search, paid social, display, affiliate, and emerging platforms.
• Understanding of insurance marketing compliance and regulatory considerations.

Nice to Have

• Proven success in both digital and traditional marketing channels.
• High intellectual curiosity and a self-starter mindset.
• Excellent communication and interpersonal skills.
• Familiarity with A/B and multivariate testing.

Qualifications

• Bachelor's Degree in Marketing or related field.
• 7+ years of marketing experience, preferably in insurance or financial services.

Benefits & Perks

• Workplace flexibility with a hybrid office and remote work arrangement.