Marketing Strategist-Insurance

Huntington

Columbus, OH

Full Time

Senior

about 2 months ago

Job Description

About the Role

The Insurance Marketing Strategist at Huntington Bank is responsible for developing and executing multi-channel marketing strategies to drive profitable growth across a comprehensive portfolio of consumer and business insurance products. This role requires a deep understanding of full-funnel marketing, strong analytical skills, and the ability to collaborate across product, analytics, and marketing teams. The strategist will focus on both acquisition and retention, ensuring that marketing efforts align with customer needs and enterprise profitability goals.

Key Responsibilities

Develop and execute full-funnel marketing strategies for: Consumer Insurance (Auto, Homeowners, Renters, Life, and Umbrella) and Business Insurance (Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance).
Forecast and manage marketing performance, including budget planning and ROI analysis.
Collaborate with Product, Digital, UX, and Analytics teams to align on growth strategies and optimize customer journeys.
Lead test-and-learn initiatives to improve campaign effectiveness and efficiency.
Translate complex data into actionable insights and compelling narratives for senior leadership.
Monitor industry trends and competitor activity to inform strategy and identify new opportunities.
Support the development of segmented marketing strategies for individual consumers, small businesses, and commercial clients.

Requirements

Bachelor's Degree in Marketing or related field.
7+ years of experience in marketing, preferably in insurance or financial services.
Strong quantitative and analytical skills with a focus on financial performance.
Experience managing forecasts, budgets, and ROI-driven marketing plans.
Proven success in both digital and traditional marketing channels.
High intellectual curiosity and a self-starter mindset.
Excellent communication and interpersonal skills.
Proficiency in Microsoft Excel and PowerPoint.
Familiarity with A/B and multivariate testing.
Experience with digital channels such as paid search, paid social, display, affiliate, and emerging platforms.
Understanding of insurance marketing compliance and regulatory considerations.

Nice to Have

Experience managing forecasts, budgets, and ROI-driven marketing plans.
Proficiency in digital channels such as paid search, paid social, display, affiliate, and emerging platforms.
Understanding of insurance marketing compliance and regulatory considerations.

Qualifications

Bachelor's Degree in Marketing or related field.
7+ years of experience in marketing, preferably in insurance or financial services.

Benefits & Perks

Flexible work arrangement combining in-office and remote work.
Opportunity to work in a collaborative environment with moments that matter in the office.

Working at Huntington

Huntington Bank values a flexible and collaborative work environment, combining in-office and remote work to deepen connections and maintain a strong community. The company emphasizes equal opportunity employment and a tobacco-free hiring practice.

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