Marketing Strategist-Merchant Services

About the Role

Key Responsibilities

• Define the B2B marketing strategy and calendar in partnership with Product and Sales to promote payment solutions for business customers.
• Build and execute customer acquisition and up-sell programs and campaigns utilizing email, digital, print, and other channels as needed.
• Author campaign and creative briefs to ensure strategy alignment and flawless execution of clear and compelling customer communications.
• Collaborate with cross-functional team members to develop and deliver content, campaign assets, and sales enablement materials.
• Partner with Product and Sales to plan and execute webinars and events to maximize participation, engagement, and impact.
• Monitor financial services industry trends, consumer behavior, and payment solutions landscape to inform strategy.
• Manage the marketing budget and monthly reporting of performance results.

Requirements

• Bachelor's Degree in Marketing or related field.
• 7+ years of experience in B2B marketing.
• Experience in building and executing demand generation and account-based marketing strategies.
• Familiarity with payment solutions for businesses and financial services industry trends.
• Data-driven, critical thinker and problem solver.
• Strong organizational and project management skills.
• Expert communication and presentation skills.
• Strong collaborator with the ability to gain support across teams and influence decision making.

Nice to Have

• Expertise in building and executing demand generation and account-based marketing strategies.
• Financial services experience and familiarity with payment solutions for businesses.

Qualifications

• Bachelor's Degree in Marketing or related field
• 7+ years of experience in B2B marketing

Benefits & Perks

• Health insurance coverage
• Wellness program
• Life and disability insurance
• Retirement savings plan
• Paid leave programs
• Paid holidays and paid time off (PTO)