Marketing Strategist-Merchant Services

Huntington Bancshares

Rosemont, IL

Full Time

Senior

93k-189k

8 days ago

Job Description

About the Role

The Marketing Strategist will build brand awareness and help grow Huntington's merchant services and payment solutions business. The ideal candidate will have expertise with B2B marketing and experience supporting product and sales teams. This individual will define the marketing strategy and execute demand generation campaigns to acquire new customers and drive upsell/cross-sell opportunities among existing customers. They will lead a cross-functional team representing product, sales, creative, analytics, digital, and operations to execute strategies and initiatives.

Key Responsibilities

Define the B2B marketing strategy and calendar in partnership with Product and Sales to promote payment solutions for business customers.
Build and execute customer acquisition and up-sell programs and campaigns utilizing email, digital, print, and other channels as needed.
Author campaign and creative briefs to ensure strategy alignment and flawless execution of clear and compelling customer communications.
Collaborate with cross-functional team members to develop and deliver content, campaign assets, and sales enablement materials.
Partner with Product and Sales to plan and execute webinars and events to maximize participation, engagement, and impact.
Monitor financial services industry trends, consumer behavior, and payment solutions landscape to inform strategy.
Manage the marketing budget and monthly reporting of performance results.
Perform other duties as assigned.

Requirements

Bachelor's Degree in Marketing or related field.
7+ years of experience in B2B marketing.
Expertise in building and executing demand generation and account-based marketing strategies.
Financial services experience and familiarity with payment solutions for businesses.
Data-driven, critical thinker and problem solver.
Strong organizational and project management skills.
Expert communication and presentation skills.
Strong collaborator who has the ability to gain support across teams and influence decision making.

Nice to Have

Experience in financial services and payment solutions for businesses.

Qualifications

Bachelor's Degree in Marketing or related field.
7+ years of experience in B2B marketing.

Benefits & Perks

Competitive salary range of $93,000-$189,000 annually, with potential above or below based on factors.
Participation in an incentive compensation plan.
Health insurance coverage.
Wellness program.
Life and disability insurance.
Retirement savings plan.
Paid leave programs, holidays, and paid time off (PTO).

Working at Huntington Bancshares

Our approach to the office workplace combines in-office and work-from-home arrangements to deepen connections, maintain a strong community, and enable teams to do their best work. Specific work arrangements are provided by the hiring team.

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