Marketing Strategist-Merchant Services

Huntington Bancshares

Pittsburgh, PA

Full Time

Senior

93k-189k

10 days ago

Job Description

About the Role

The Marketing Strategist will build brand awareness and help grow Huntington's merchant services and payment solutions business. The ideal marketing candidate will have expertise with B2B marketing and experience supporting product and sales teams. This individual will define the marketing strategy and execute demand generation campaigns to acquire new customers and drive upsell/cross-sell opportunities among existing customers. He or she will lead a cross-functional team representing product, sales, creative, analytics, digital, and operations to execute strategies and initiatives.

Key Responsibilities

Define the B2B marketing strategy and calendar in partnership with Product and Sales to promote payment solutions for business customers.
Build and execute customer acquisition and up-sell programs and campaigns utilizing email, digital, print, and other channels as needed.
Author campaign and creative briefs to ensure strategy alignment and flawless execution of clear and compelling customer communications.
Collaborate with cross-functional team members to develop and deliver content, campaign assets, and sales enablement materials.
Partner with Product and Sales to plan and execute webinars and events to maximize participation, engagement, and impact.
Monitor financial services industry trends, consumer behavior, and payment solutions landscape to inform strategy.
Manage the marketing budget and monthly reporting of performance results.

Requirements

Bachelor's Degree in Marketing or related field.
7+ years of experience in B2B marketing.
Experience in building and executing demand generation and account-based marketing strategies.
Familiarity with payment solutions for businesses and financial services industry trends.
Strong organizational and project management skills.
Expert communication and presentation skills.
Data-driven, critical thinker and problem solver.
Strong collaborator with the ability to influence decision making.

Nice to Have

Expertise in building and executing demand generation and account-based marketing strategies.
Financial services experience and familiarity with payment solutions for businesses.

Qualifications

Bachelor's Degree in Marketing or related field
7+ years of experience in B2B marketing

Benefits & Perks

Health insurance coverage
Wellness program
Life and disability insurance
Retirement savings plan
Paid leave programs
Paid holidays
Paid time off (PTO)

Working at Huntington Bancshares

Our approach to office workplace type combines in-office and work from home arrangements, enabling teams to deepen connections, maintain a strong community, and do their best work. Specific work arrangements will be provided by the hiring team.

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