Marketing Strategy Lead - Community & Financial Health

About the Role

Key Responsibilities

• Develop integrated marketing strategies that build trust in communities, empower consumers to gain money confidence, and position Chase as the authority for financial education
• Create and implement a social-centric financial education go-to market campaign that helps Starters gain financial independence and drives connectivity in channels where they are authentically engaging
• Launch a social ambassador program that builds equity and increases awareness of Community Managers while amplifying their commitment to connecting communities, neighbors, businesses and local leaders to the right financial resources for their needs
• Build, optimize, and enhance new Chase Money Skills workshops to equip and educate consumers with tailored financial education
• Translate business priorities into integrated initiatives that improve brand health, drive brand affinity, and increase consideration of Chase
• Strategize, plan, and implement campaigns that drive impactful and sustainable change to enhance customer experiences and improve their understanding of money
• Lead the planning and implementation of multi-channel campaigns (social, community, workshops) leveraging Chase Money Skills financial health curriculum
• Collaborate with cross-functional teams—including Social, PR, Communications, and Community Business & Development, Legal, and Compliance—to ensure alignment and regulatory adherence
• Manage a test-and-learn roadmap designed to drive measurable growth and improve customer experiences
• Monitor campaign performance, report on key metrics, and recommend data-driven optimizations for continuous improvement
• Identify opportunities to improve workshop and customer experiences through consumer insights, data inputs, and field visits

Requirements

• Undergraduate or advanced degree in Marketing, Advertising, or Communications
• 7+ years of relevant experience in marketing, social, and/or communications
• Excellent communicator able to convey complex information in a digestible, compelling, and persuasive manner to senior executives
• Ability to work in large and medium-sized project teams, as a self-directed contributor with attention to detail, innovation, creativity, and strategic thinking
• Great interpersonal skills with proven ability to achieve alignment across different views and interests
• Ability to manage multiple initiatives simultaneously within tight deadlines
• Proficient in PowerPoint and Excel
• Customer-centric strategic thinker passionate about helping communities, families, and students with their financial needs at every life stage
• Strong relationship-building skills and ability to lead through collaboration
• Enjoys testing, learning, and taking calculated risks that deliver measurable business results
• Fosters a culture of innovation, collaboration, and excellence

Nice to Have

• Experience in financial services or community-focused marketing
• Knowledge of social media platforms and community engagement strategies
• Experience with campaign analytics and data-driven marketing

Qualifications

• Educational background in Marketing, Advertising, or Communications

Benefits & Perks

• Competitive total rewards package including base salary, potential commission-based pay, and discretionary incentive compensation
• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching
• Additional benefits as detailed during the hiring process