Marketing Strategy Lead - Vice President

JPMorgan Chase

Wilmington, DE

Full Time

Executive

18 days ago

Job Description

About the Role

Join our team as the SMB Credit Card Marketing Strategy Lead, where you'll drive creative and advertising strategies for small business credit cards, enhancing brand positioning and optimizing customer acquisition. As the SMB Credit Card Marketing Strategy Lead within the Marketing Strategy team, you will lead the development and execution of acquisition creative strategies for our SMB credit card products, while also formulating brand and advertising strategies for our travel cards. You will focus on creative strategy and innovation, designing and implementing compelling strategies across various marketing channels to achieve the best segment-based results. By collaborating with brand, data, and analytics teams, you will leverage insights to enhance and perfect messaging tailored for small business owners.

Key Responsibilities

Partner with product owners to develop brand, marketing, and acquisition creative for travel card GTM campaigns.
Oversee paid social content platform to amplify SMB cardmember stories and card RTBs.
Collaborate with acquisition channel leads to develop creative and test & learn strategies that drive applications.
Partner with brand and paid media teams to develop omni-channel campaigns for travel cards.
Manage measurement framework, test & learn, and optimization strategies for campaigns.
Serve as liaison between product teams and marketing centers of excellence to ensure creative outputs reflect product RTBs.

Requirements

Bachelor's degree required.
7+ years of marketing experience, with creative agency, and marketing strategy.
Innovative marketer with leadership, strong communication, interpersonal, and creative problem-solving skills.
Experience with developing 360 marketing campaigns focused on measurable results and new account growth.
Management experience.

Nice to Have

Results-oriented self-starter, effective at managing multiple initiatives and balancing tactical deliverables with strategic thinking.
Comfortable working with complex campaign results to develop insights.
Strong relationship management skills, collaborating with cross-functional teams and external agencies.
Ability to problem solve and think outside the box.
Experience leading a team.
Acquisitions marketing experience.
Confidence in dealing with data and drawing meaningful insights.
Ability to develop and bring new concepts to market to drive brand health metrics and customer acquisitions.