Marketing Team Director - Organized Customer, Respiratory

Genentech

South San Francisco, CA

Full Time

Director

200k-372k

7 days ago

Job Description

About the Role

The Marketing Team Director - Organized Customer, Respiratory at Genentech is responsible for leading respiratory marketing strategies, optimizing brand profitability, and delivering integrated customer experiences. This role influences decisions across the full product value chain, from payers to patients, and involves managing a team of marketers to execute strategic campaigns that drive patient outcomes and long-term brand success within the respiratory therapeutic area.

Key Responsibilities

Accountable for strategy execution within a business segment, including tracking forecast goals and adjusting strategies as needed.
Responsible for meeting short-term (90-day) and long-term (3-5 year) strategic goals impacting customer utilization and patient access.
Oversee capacity planning, enablement, project coaching, and management of 3 or more marketers.
Manage all aspects of people practices within the team.
Collaborate with senior leadership to influence brand objectives and long-range goals.
Analyze customer insights, including journeys and personas, to inform marketing strategies.
Translate high-level brand strategy into development and execution of respiratory marketing campaigns.
Work with internal and external partners to align marketing strategies with prioritized customer behaviors and KPIs.
Design and execute integrated marketing campaigns across multiple platforms and channels.
Lead agency collaborations and ensure compliant, high-quality promotional tactics.
Partner with analytics and field teams to measure and optimize marketing performance.
Lead and develop marketing teams, fostering a culture of belonging and high performance.
Lead biosimilar strategy for respiratory to maximize long-term profitability.

Requirements

Bachelor's degree.
Minimum of 8 years of work experience, including 6 years in commercial roles (sales, market access, or customer insights), with at least 2 years in marketing.
Experience with omnichannel/digital marketing and measuring campaign success.
Strong understanding of physician rebate programs and payer contracting/negotiations.
Ability to develop and own marketing tactics from strategy through execution.
Proven strategic thinking and decision-making skills.
Experience working in a biosimilar and innovator marketplace.
Location in South San Francisco, CA.

Nice to Have

Deep understanding of physician rebate programs & payer contracting/negotiations.
Experience with sole ownership of tactics and content development.
MBA or related graduate degree.
People leadership experience.
Experience in creating marketing strategies that drive high-value outcomes.
Experience in an omnichannel/digital marketing role.
Proven track record of strategic thinking and decision-making.
Experience operating in biosimilar and innovator markets.

Qualifications

Bachelor's degree.
8+ years of professional experience with at least 6 in commercial roles, including marketing.

Benefits & Perks

Expected salary range of $200,300 - $371,900 based on experience and qualifications.
Discretionary annual bonus based on individual and company performance.
Comprehensive benefits package (details available via provided link).

Working at Genentech

Genentech fosters a culture of inclusivity, integrity, and creativity. The company emphasizes acting as one team, embracing differences, accelerating learning, simplifying processes, making impactful decisions, and thinking long-term. They prioritize putting patients first, following the science, and acting with accountability to deliver value and transform society.

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