Marketing Technologist

Formlabs

Somerville, MA

Full Time

Mid Level

29 days ago

Job Description

About the Role

Live at the intersection of right brain left brain as a Marketing Technologist. Spend time solving technical problems around our website, automation, or hardware products, AND thinking about creative ways to resonate and reach our varied customer base from engineers, to dental labs, to artists and designers. At Formlabs you have the opportunity to tackle challenging engineering and business problems as part of the larger team. Formlabs' infrastructure allows for rapid iteration and execution, enabling quick learning and adaptation in a supportive environment.

Key Responsibilities

Develop and execute creative and scrappy marketing and Go To Market strategies that result in meaningful user acquisition and engagement, and/or conversion
Analyze data to identify trends, user behavior, and areas of opportunity for growth
Create and manage A/B and multivariate tests to optimize conversion rates and improve the user experience
Plan and execute experiments across web and marketing channels to grow the business through added visits, purchases, or engagement
Collaborate with cross-functional teams to develop and implement growth initiatives
Design and oversee implementation of landing pages to experiment and maximize business outcomes
Implement tracking mechanisms to collect data and measure results of growth hacking efforts

Requirements

Proven track record of successful campaigns and experiments
Experience coding in Python and JavaScript frameworks, such as Django, ReactJS, and NextJS or similar
Expertise in at least one major area of marketing (SEO, SEM, social media, email, etc.)
In-depth knowledge of analytics tools (Google Analytics, Mixpanel, Heap, etc.)
Ability to break down complex initiatives into concrete iterative pieces
Proficient in Excel for data analysis
Strong analytical skills and experience turning data into insights
Excellent written and verbal communication skills

Nice to Have

Prior experience with Marketo
Experience with implementation of clickstream tracking and A/B testing
Experience with CRM platforms (Salesforce, HubSpot, Zoho, etc.)
Experience with project management tools (Asana, Trello, Basecamp, etc.)

Benefits & Perks

Robust equity program to build future wealth through RSUs
Comprehensive healthcare coverage (Medical, Dental, Vision)
Low cost fund options in our 401K and access to advisors
Generous paid Parental Leave (up to 16 weeks)
Tenure-based paid Sabbatical Leave (up to 6 weeks)
Flexible Out of Office Plan - Take time when you need it
Ample on-site parking & pre-tax commuter benefits
Healthy on-site lunches, snacks, beverages, & treats
Regular sponsored professional development opportunities
Many opt-in culture events across our diverse community
Unlimited 3D prints

Working at Formlabs

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Apply Now