Marketing Technology and Operations Lead

About the Role

Key Responsibilities

• Collaborate with client stakeholders to identify and define the target-state of marketing operations for our clients, and map the path forward
• Assist clients in understanding which digital and marketing capabilities are needed to deliver on their marketing strategies
• Identify solutions and recommendations for closing gaps in marketing technology and capabilities
• Recommend changes to clients' marketing technology to enable the customer journey, including data activation and content delivery in the right channel
• Define target-state marketing operating models and support transition from linear campaign execution to more agile ways of working
• Support the redesign and automation of clients' campaign management processes
• Define marketing measurement strategies and oversee the creation and implementation of dashboards and data visualizations
• Coach client stakeholders and team members on effective marketing operations at scale and prepare them for change readiness
• Document training, job aids, and procedural content for target state marketing operations and technology
• Establish trusted relationships with client leadership and manage a portfolio of initiatives to their satisfaction
• Support engagement leads with client delivery and remediate blockers
• Provide thought leadership on key metrics, outcomes, and reporting related to marketing-led customer experiences
• Assess and report the health of project delivery and ensure risk mitigation
• Contribute to the ongoing definition of services within the Marketing Services practice
• Build strong client relationships and communicate effectively with diverse audiences
• Support internal talent development and training initiatives
• Assist in business development and sales pursuits

Requirements

• 8+ years of experience working in marketing technology and operations or related disciplines
• 5+ years of experience leading cross-functional delivery teams in a large enterprise environment
• 5+ years of project management experience with proven skills
• 3+ years of experience in the financial services industry at a senior leadership level
• Deep understanding of current trends in marketing operations and foundational capabilities for personalization at scale
• Excellent written and verbal communication skills
• Strong analytical skills
• Experience working in a geographically distributed and culturally diverse work group
• Comfortable with ambiguity and handling unexpected situations

Nice to Have

• Experience with marketing analytics, campaign management, journey orchestration, automation, and data activation
• Knowledge of artificial intelligence applications in marketing
• Experience supporting digital transformation initiatives

Qualifications

• Educational background or certifications are not explicitly specified in the description

Benefits & Perks

• Highly competitive benefits including medical, dental, and vision insurance
• 401(k) plan
• Tuition reimbursement
• Work culture focused on innovation and creating lasting value