Marketing Technology Director

About the Role

Key Responsibilities

• Develop and implement the marketing technology strategy ensuring alignment with the overall Marketing and Sedgwick's initiatives.
• Lead administration of all current marketing tools including email, web design, automation, digital, measurement and SEO (e.g., Act-On, Crazy Egg, Google Analytics 4, Looker Studio, Sprout Social, Wrike and Genius Monkey).
• Develop new strategies to replace existing tools or enhance existing capabilities.
• Evaluate marketing processes and apply best in class tools to improve process efficiency and effectiveness.
• Prepare technical and functional evaluation of current CRM capabilities and recommend new tools or processes if needed.
• Drive the integration of AI and automation technologies.
• Train internal users on tools to achieve strategic objectives.
• Educate teams on best practices for analysis and technology by staying current on emerging marketing, GTM technologies and use cases.
• Plan the extraction and use of data from tools into other systems to meet key objectives.
• Work cross-functionally with CDO, CIO, Sales, Marketing, Pricing, Finance, and Client Services to ensure tools are integrated with larger Sedgwick tech stack strategy and plans.

Requirements

• Bachelor's degree in Marketing, Business, IT, Engineering or a related field.
• 8+ years of experience in B2B marketing technology.
• Experience creating a martech vision and roadmap for a B2B company.
• 10+ years overall experience.
• Experience leading martech transformation initiatives and driving change within a marketing organization.
• Experience in B2B website evaluation, lead generation, and Account-Based Marketing (ABM).

Benefits & Perks

• Career Development and promotional growth opportunities.
• A diverse and comprehensive benefits offering including medical, dental, vision, 401K, PTO and more.