Marketing Technology Professional

About the Role

Key Responsibilities

• Managing and executing marketing email automation, including creating and formatting Eloqua email content, developing mailing lists, automation programs, and executing mass email campaigns.
• Ensuring accurate and up-to-date customer data in Eloqua and other platforms by implementing effective data management practices and workflows.
• Performing regular data segmentation and analysis to support targeted marketing campaigns and improve customer engagement strategies.
• Producing reports, analytics, and insights on email, web, events, social, and other channels using tools such as Eloqua, Cvent, Google Analytics, and Microsoft Clarity.
• Designing and implementing surveys to gather feedback from external audiences and event attendees, and analyzing survey results for actionable insights.
• Assisting with operational and technological execution of events, including setup and operation of on-site registration, check-in, and badging technology, with some travel required (4-8 times annually).
• Managing and maintaining the Marketing team's workflow systems, SharePoint page, and Subscription Center to meet division and customer needs.
• Capturing, documenting, and standardizing processes to improve efficiency and identifying opportunities for operational improvements.
• Evaluating, selecting, and managing relationships with marketing technology vendors, coordinating technology acquisitions and renewals, and guiding risk assessments.

Requirements

• Exceptional proficiency in learning complex software solutions.
• Minimum of 3-4 years of experience using marketing automation platforms for data management, campaign management, and marketing automation.
• Minimum of 2 years of experience with web analytics/behavior tools such as Google Analytics and Microsoft Clarity.
• Strong analytical skills with proficiency in data analysis and reporting.
• Proven ability to design solutions based on client needs.
• Ability to work independently and manage multiple projects, timelines, and resources efficiently.
• Strong proficiency in Excel, including data analysis, cleanup, and reporting.

Nice to Have

• Interest in the Multifamily business and developing subject matter expertise.
• Experience working with marketing technology vendors and managing vendor relationships.
• Experience supporting event operations and on-site registration technology.

Qualifications

• Educational background is not explicitly specified, but extensive experience with marketing automation and analytics tools is required.

Benefits & Perks

• Freddie Mac offers a comprehensive total rewards package including competitive compensation and market-leading benefit programs.
• Eligible to participate in the annual incentive program.
• Salary range of $82,000 - $122,000, dependent on experience and qualifications.