MARKETING TECHNOLOGY SPECIALIST

DraftKings

Boston, MA

Full Time

Mid Level

90k-112k

7 days ago

Job Description

About the Role

As a Marketing Technology Specialist at DraftKings, you will spearhead the development of a more data-driven and automated digital marketing strategy. This pivotal role involves partnering with marketing leads across all of our channels and verticals. Your efforts will be integral in driving stakeholder engagement across multiple functions and ensuring an efficient and impactful digital marketing strategy. DraftKings is a publicly traded technology company headquartered in Boston, focused on building extraordinary sports and entertainment experiences and shaping the future of responsible gaming.

Key Responsibilities

Collaborate with marketing leadership and digital marketing teams to gain alignment on a strategy for the future of DraftKings' digital marketing operations and measurement.
Provide support to stakeholders as a general subject matter expert on our tech stack.
Leverage platform and customer data to inform decisions and share results with partner teams.
Communicate with senior leadership effectively to share results and maintain alignment on priorities.
Evaluate tech & tool solutions and work with potential vendors to integrate with DraftKings' technology.

Requirements

At least 3 years of experience in marketing or strategic roles, with a strong preference for experience in digital marketing within consumer-focused industries.
An analytical mind that is experienced with data and can operate autonomously to make decisions with incomplete data.
Hands-on experience with leading mobile measurement partners (MMPs) such as Singular, AppsFlyer, and Branch, including SDK implementation, attribution configuration, and event tracking.
Strong storytelling abilities with the skill to communicate complex ideas in a clear and engaging manner to senior leadership.

Nice to Have

Experience in digital marketing within consumer-focused industries.
Experience driving new ideas and hypotheses that improve business metrics.

Qualifications

Mid-level experience with 3 years in relevant roles.

Benefits & Perks

Salary range of $89,600 - $112,000 plus bonus, equity, and benefits.
Guidance through the process of obtaining a gaming license if required.
Work in a regulated gaming environment with opportunities for growth.

Working at DraftKings

DraftKings values building extraordinary experiences, innovation, and responsible gaming. The company emphasizes teamwork, growth, and creating unforgettable moments for customers. They are committed to equal employment opportunities and fostering an inclusive work environment.

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