Marketo Campaign Manager

About the Role

Key Responsibilities

• Collaborate with stakeholders to understand their objectives, target audience, budget, and timing. Meet regularly to report on results and make recommendations on campaign optimizations.
• Advise on demand strategy to accomplish objectives, recommend program design, and manage campaign execution.
• Project manage the collection of campaign assets, required forms for email and landing page development, reviews and approvals, and gather sales support to assist in sales follow-up.
• Ensure that copy and graphics align to brand standards.
• Manage the lead hand-off and follow-up process.
• Ensure training is conducted between stakeholders and Sales.
• Set up campaigns to capture success metrics and report actuals against goals/benchmarks along with monitoring campaign performance.

Requirements

• 5+ years of experience in Business to Business (B2B) demand generation.
• Experience building campaigns in an Email/Marketing Automation Platform.
• Experience of campaign management: driving new logo, up-sell, cross-sell, acceleration, campaign reporting and analysis, and campaign optimization.
• Experience using Adobe Workfront, Microsoft Office, and Salesforce.
• Bachelor's degree or an equivalent combination of education, work, and/or military experience.

Nice to Have

• Skilled in utilizing Marketo platform.
• B2B banking, financial services, and/or software industry marketing experience.
• Experience with On24 webinar platform.
• Experience with Demandbase platform.
• Understanding of Forrester Research best practices and frameworks.

Qualifications

• Legally authorized to work in the U.S. without need for sponsorship now or in the future.

Benefits & Perks

• We're #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
• Maintain a healthy work-life balance with paid holidays, generous time-off policies, including Recharge & Refuel time for qualifying associates, and free counseling through our EAP.
• Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
• Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
• Prioritize your health with a variety of medical, dental, vision, life and disability insurance options and a range of well-being resources through our Fuel Your Life program.
• Advance your career with training, development, certification, and internal mobility opportunities.
• Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.