MarTech & Data Lead

About the Role

Key Responsibilities

• Oversee and optimize IMAX's MarTech stack, ensuring the integration and efficiency of tools such as CDPs, CRMs, analytics platforms, and automation tools
• Manage customer data platform (CDP) integrations, ensuring seamless connections between IMAX's website, CRM, and digital marketing ecosystem to enhance customer engagement and personalization
• Develop and implement zero- and first-party data collection strategies to enhance consumer insights and improve audience segmentation across marketing initiatives
• Partner with internal teams and external technology vendors to streamline data flow across marketing automation, paid media, and audience targeting platforms
• Drive programmatic media buying and personalized marketing campaigns, leveraging AI-driven audience insights and behavioral data
• Improve attribution modeling and campaign measurement, optimizing performance tracking across digital, social, and partner marketing channels
• Ensure data privacy compliance (CCPA, GDPR) and oversee best practices for data governance and security within the MarTech ecosystem
• Collaborate with internal and external partners to analyze cross-channel performance and refine strategies for driving consumer engagement and ticket sales
• Lead loyalty program management, leveraging marketing technology to enhance customer retention, engagement, and value
• Optimize loyalty program data integration with CRM, CDP, and marketing automation platforms to enable personalized rewards, promotions, and lifecycle marketing campaigns

Requirements

• 3+ years of experience in marketing technology, data strategy, or digital marketing analytics
• Hands-on experience managing and integrating CDPs (Segment or similar) with websites, CRM, and marketing automation platforms
• Strong technical proficiency in data tracking, audience segmentation, and campaign analytics using Google Analytics, Adobe Analytics, SQL, and/or Looker/Tableau
• Experience optimizing CRM and email marketing automation workflows (Salesforce, HubSpot, Marketo, Braze, Iterable, or similar)
• Knowledge of programmatic media, paid digital strategies, and personalization tactics
• Excellent project management and stakeholder communication skills, with the ability to translate data-driven insights into marketing strategies

Nice to Have

• Familiarity with entertainment, film distribution, or ticketing ecosystems

Qualifications

• Relevant professional experience in marketing technology, data strategy, or digital marketing analytics

Benefits & Perks

• Compensation range of 48.78 - 60.00