MarTech Product Sr. Analyst - Digital Communication Platforms

About the Role

Key Responsibilities

• Support implementation, maintenance, and optimization of digital communication platforms used for outbound messaging.
• Collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture, and Analytics.
• Define user stories and prioritize the team backlog as a member of an Agile Product Team.
• Streamline the execution of team priorities while maintaining the integrity of features and components.

Requirements

• 2+ years of experience in Marketing, Product, Business, Consulting, or IT.
• 1+ years of experience enabling, administrating, or deploying marketing communications platforms for large-scale cross-channel communications (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua, Oracle Responsys, IBM Watson, etc.).
• 1+ years of experience enabling technical solutions for marketing functions such as channel acquisition, preferences and consent management, customer retention, or cross-channel personalization.

Nice to Have

• Familiarity with campaign management or marketing orchestration platforms.
• Experience managing multiple projects from concept to completion under tight deadlines.
• Familiarity with Agile processes such as Scrum, Kanban, and SAFe.
• Strong critical thinking skills and solutions-based problem solving.
• Effective teamwork and collaboration skills within a highly collaborative environment.
• Excellent verbal and written communication skills for technical and non-technical audiences.
• Ability to maintain thorough documentation and manage multiple priorities.

Qualifications

• Bachelor's degree or equivalent work experience in Computer Science, Marketing, Business Analytics, or related discipline.

Benefits & Perks

• Affordable medical plan options.
• 401(k) plan including matching contributions.
• Employee stock purchase plan.
• No-cost wellness programs including screenings, tobacco cessation, weight management, counseling, and financial coaching.
• Flexible work schedules, paid time off, family leave, dependent care resources, tuition assistance, retiree medical access, and other benefits depending on eligibility.