Media Analyst

WPP

Bogota, NJ

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Key Responsibilities

Plan and execute paid campaigns on Meta Ads, Google Ads, TikTok Ads, and more.
Monitor and optimize campaign performance metrics such as CAC, ROAS, CTR, CPL.
Analyze data using Google Analytics 4, Looker Studio, and similar tools.
Perform A/B Testing on creatives, landing pages, and audiences.
Collaborate with design, content, and tech teams.
Generate executive reports with actionable insights.

Requirements

+2 years of experience managing performance campaigns.
Proficiency with advertising platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads.
Experience in data analysis and dashboard visualization.
Knowledge of advanced segmentation, lookalike audiences, and retargeting.
Intermediate skills in Google Tag Manager, GA4, Looker Studio, Sheets, and Excel.
Results-oriented, autonomous, and capable of working towards objectives.

Benefits & Perks

Collaboration with a high-performance multidisciplinary team.
Access to ongoing training in performance and analytics.
Impactful projects with a focus on scalability.

Working at WPP

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We’ve adopted a hybrid approach, with teams in the office an average of four days a week. We are committed to a culture of respect, diversity, and equal opportunity, fostering an environment where everyone feels they belong and can progress in their careers.

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