Media & Sponsorship || Senior Brand Manager

About the Role

Key Responsibilities

• Provide professional, responsive service to clients that exceeds expectations and builds trust between the client and Live Nation.
• Strengthen and grow relationships with key client contacts to support renewal and growth of sponsorship programs.
• Liaise between brand partners and Live Nation teams to secure and market exclusive ticket offers for brand partner customers.
• Help lead brand partner marketing creative and messaging across tour advertising, artist marketing channels, press, and social media.
• Review tour marketing assets to ensure brand inclusion meets guidelines.
• Coordinate with ticketing directors and venue box offices to ensure ticket offers are correctly set up and meet contractual guidelines.
• Manage brand partners' yearly tour media budgets and provide regular updates.
• Reconcile tour media spend with finance and tour marketers when additional media dollars are committed.
• Gather, analyze, and present key metrics and learnings in program recaps.
• Develop understanding of Live Nation digital, mobile, and social media assets to support sponsorship media plans.
• Support program financials including budget tracking, billing, invoicing, and reconciliations.
• Explore marketing trends and emerging technologies to add value to sponsorship programs.
• Assist senior management with strategic planning, creative programs, and business development opportunities.
• Proactively identify problems, provide updates, and escalate challenges as needed.
• Support peers and mentor early-career professionals and interns.

Requirements

• Bachelor's degree in business, marketing, communications, or a related field.
• 5-8 years of experience in brand or account management, client service, media, entertainment, or marketing consulting/activation agencies.
• 1-2 years of direct employee and/or agency management experience.
• Strong project management skills with the ability to prioritize and organize multiple projects and deadlines.
• Excellent written, verbal, presentation, and visual storytelling skills.
• Proactive, collaborative, and organized working style.
• Excellent interpersonal skills for building internal and external relationships.
• Experience working with recognizable global brands and growing client relationships.
• Knowledge of marketing programs across physical and digital components preferred.
• Proven success in building, selling, and delivering innovative marketing programs with measurable results.
• Ability to proactively identify problems and implement sound solutions.
• Knowledge of consumer and market research to support sponsorship recommendations.
• Proficiency in enterprise platforms such as Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or similar.
• Strong passion for music and awareness of industry trends.
• Ability to travel up to 30% or more, often nights and weekends.

Nice to Have

• Experience with marketing programs across physical and digital components.

Qualifications

• Bachelor's degree in business, marketing, communications, or a related field.

Benefits & Perks

• Medical, vision, dental, and mental health benefits.
• Free concert tickets, paid time off including holidays, sick days, and personal days.
• 401(k) with company match, stock reimbursement program.
• New parent programs including caregiver leave, baby bonuses, fertility, adoption, foster, or surrogacy support.
• Career development programs, tuition reimbursement, student loan repayment.
• Volunteer time off, crowdfunding match.