Media & Digital Manager

Diageo

Milan, TN

Full Time

Senior

16 days ago

Job Description

About the Role

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. At Diageo Italy, we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy. The role involves leading data-driven media strategy and implementation, managing online and offline media, and collaborating across channels to deliver category and brand growth.

Key Responsibilities

Ensure all media plans for our brands across the portfolio uphold our global media standards.
Collaborate to deliver fully integrated connections plans, ensuring all activity operates 100% across the consumer journey.
Ensure appropriate use of data and insight to predict trends and campaign impact.
Drive a performance marketing approach and culture for media optimization, identifying new opportunities to improve digital program efficiency and running test & learn programs.
Influence media decisions internally and externally with maturity to maximize impact.
Understand recruitment and re-recruitment from both shopper and consumer perspectives.
Identify and trigger associated memories in a buying context to succeed at the point of purchase.
Identify emerging technology trends to find new ways to connect with consumers, especially within digital and mobile spaces.

Requirements

Be a passionate media expert with great knowledge of the media landscape, data, measurement, and conversion.
Constant curiosity about consumers with a deep understanding of consumer behavior across all media channels and an eye on future trends.
A strong teammate who enjoys working in a fast-paced team environment and is proactive in getting things done.
5+ years of experience in full funnel media strategy, planning, and budget setting in an e-commerce business.
Very strong understanding of Italy's media landscape.
Confident and tech-savvy across all digital channels and platforms (social, display, video, PPC, etc.).
Experience with implementation of strategic programs with media partners such as Google, Meta, and Amazon.
Ability to work within cross-functional teams and inspire and educate others.
Good analytical skills and a positive, entrepreneurial mindset.

Nice to Have

Experience with digital and mobile marketing trends and emerging technologies.
Experience working with international media partners and agencies.

Qualifications

Relevant experience in media strategy and planning, particularly in e-commerce.
Proven ability to work with digital media platforms and tools.

Benefits & Perks

An inclusive company culture that prioritizes employee development.
A competitive salary with bonus and many benefits.
An industry-leading parental leave policy.
Flexible working arrangements and a diverse, inclusive environment.

Working at Diageo

Celebrating our inclusive and diverse culture is core to Diageo's purpose of 'celebrating life every day everywhere'. We value everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. Diversity is a key enabler for growth, and we foster an environment of respect and inclusion, supporting flexible working arrangements to meet individual needs.

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